Report on a successful initiative in residential lighting program design.

Grimm, William. Granda, Christopher.

[s.f.]

192
SEPARATA

The Southern California Edison Company (SCE) is currently running a residential lighting DSM program that promotes the purchase of compact fluorescent bulbs through a combination of innovative approaches. Rather than providing incentives directly to consumers through rebate coupons or subsidized catalog programs, SCE has opted to give incentives to manufactures to minimize overhead and to let the retail market function normally. SCE has opted to give incentives to manufacturers to minimize overhead and to led the retail market function normally. SCE invites manufacturers to compete with each other for shares of a rebate pool on the basis of product and marketing performance. During three years of operation, the SCE compact fluorescent bulb (CFB) program has resulted in significant reductions in the shelf prices of CFBs in the SCE service territory. The average $5/unit incentive offered by SCE has often translated into retail price reductions of up to $15. The number of retail outlets carrying CFBs in the SCE service territory have increased dramatically, as have the average amount of retail space devoted to CFBs in each outlet. Finally, consumer purchases of CFBs also have risen strongly. This paper reports on SCE's experience with the CFB program and explores issues involved with the successful development and implementation of the manufacturer rebate approach.

Fuente desconocida. Presenta diagrs.

GENERAL; SECTOR RESIDENCIAL; ILUMINACION; LAMPARAS FLUORESCENTES; PROGRAMAS ENERGETICOS;