Strategic marketing
1987
317
RM
0-256-03370-6
Corporate and business unit strategy. Marketing situation analysis. Marketing strategy development. Strategic marketing programming. Strategic marketing in action.
Organización Latinoamericana de Energía (OLADE) - Centro de Documentación
Blanca Guanocunga
Av. Mariscal Antonio José del Sucre N58-63 y Fernández Salvador. Quito, Ecuador
(593 2) 25 98 122
Lunes a jueves de: 09h00 a 16h00
Viernes de: 09h00 a 13h00
