Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs

Peralta, Leda

2021-07-15

LC/MEX/TS.2021/10

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Tourism micro, small and medium-sized enterprises (MSMEs) recognize the importance of digital tools to attract tourists, showcase the company and sell products and services. However, they make basic use of these tools to communicate and promote the company, missing opportunities to improve their competitiveness, productivity and sustainability. This study analyses the state of the digital transformation of tourism MSMEs in the member States of the Central American Integration System (SICA), both their internal capacities and external conditions that affect their ability to innovate. The study follows a cross-cutting gender analysis and describes the innovation capacity of rural tourism companies.

Abstract .-- Introduction .-- Chapter I. The setting for a digital transformation .-- Chapter II. The transformation of tourism .-- Chapter III. Tourism micro, small and medium-sized enterprises in the digital revolution .-- Chapter IV. Electronic commerce in tourism MSMEs .-- Chapter V. Final considerations.

GENERO; ESTRATEGIA EMPRESARIAL; FOMENTO DEL TURISMO; TOURISM; TECHNOLOGICAL INNOVATIONS; DIGITAL TECHNOLOGY; SMALL ENTERPRISES; MEDIUM ENTERPRISES; INTERNET; INFORMATION TECHNOLOGY; COMMUNICATION TECHNOLOGY; BROADBAND; ELECTRONIC COMMERCE; FINANCIAL INCLUSION; TOURISM DEVELOPMENT; CORPORATE STRATEGIES; GENDER; INCLUSION FINANCIERA; BANDA ANCHA; COMERCIO ELECTRONICO; TECNOLOGIA DE LAS COMUNICACIONES; TURISMO; INNOVACIONES TECNOLOGICAS; TECNOLOGIA DIGITAL; PEQUEÑAS EMPRESAS; EMPRESAS MEDIANAS; INTERNET; TECNOLOGIA DE LA INFORMACION;